Unveiling a feminine floral fragrance of impeccable pedigree, the esteemed Nina Ricci Company has proved that it still has its magic touch. The new women’s fragrance by Puig-owned Nina Ricci brand, Nina, is billed as the most important launch for the brand in 10 years. The company hopes the rejuvenation of the Ricci fashion combined with the hefty advertising investment behind the launch will strengthen the brand’s positioning in the fragrance market. The fruity floral EdT, was developed by Olivier Cresp and Jacques Cavallier of Firmench. Notes include lemon, apple, peony and praline over a base of apple wood and white cedar and musk. The aromatic liquid comes in a raspberry-pink tinted apple-shaped glass bottle topped with silver leaves around the cap, designed by French agency LOVE. Nina is going in for aggressive in-store promotional events, with additional support from television, press and outdoor advertising campaign, sampling.
The fragrance will launch in France in July, rolling out to international markets in September and the US in 2007. The Nina line comprises three EdTs: 30ml priced at $37(€29), 50ml for $57 (€45) and 80ml for $70(€55).
Fashion Designer Nina Ricci maintains a prestigious name in the French luxury goods industry.
